Site by GNGF
Strategic Legal Protection for Businesses and Brand Owners
Your brand is one of your most valuable business assets. When competitors or third parties use your name, logo, or trade dress without authorization, they confuse customers and undermine your reputation, market share, and goodwill.
Hone Law’s Las Vegas intellectual property attorneys represent companies, startups, and brand owners in complex disputes involving unauthorized use of trademarks, service marks, and brand identity elements. We combine litigation strategy with business insight to enforce your rights, stop infringement, and preserve the integrity of your brand.
Whether you need to pursue a competitor for infringement or defend your marks in federal court, our attorneys deliver smart, focused representation designed to protect what your business has built.
Identifying Unauthorized Use, Confusion, and Brand Dilution
Trademark law protects names, logos, slogans, symbols, and product designs that distinguish your goods or services in the marketplace. Infringement occurs when another party uses a confusingly similar mark in a way that misleads consumers or diminishes the value of your brand.
Under the federal Lanham Act, trademark owners have exclusive rights to use their marks in commerce and to prevent others from using similar identifiers that could cause consumer confusion. Infringement can occur even if the use was unintentional or the competing business operates in a related industry.
Common examples include:
When these situations arise, brand owners can seek both injunctive relief and monetary damages. Registration with the U.S. Patent and Trademark Office (USPTO) strengthens your rights and makes enforcement in court far more effective.
Types of Trademark Disputes We HandleFrom Confusingly Similar Marks to Counterfeit Goods
At Hone Law, we litigate trademark infringement and unfair competition cases across industries, from consumer products and hospitality to technology, healthcare, and professional services. Our practice combines deep business understanding with precise legal execution to protect clients’ intellectual property in high-stakes conflicts.
We frequently represent clients in disputes involving:
When another company uses your mark or logo in a way that confuses customers, it can erode brand loyalty and revenue. We investigate, document, and litigate cases involving:
We work swiftly to stop infringing activity through cease-and-desist measures, injunctions, and, when needed, federal litigation.
Counterfeit goods divert sales and damage your reputation when quality or safety issues arise. We represent companies facing widespread online or retail counterfeiting of branded goods, packaging, and labeling.
These cases often involve:
Our team collaborates with investigators and digital enforcement teams to trace counterfeit operations, remove listings, and pursue damages under the Lanham Act’s enhanced remedies for willful infringement.
Licensing and partnership agreements can create gray areas about how and where marks can be used. We represent licensors and licensees in disputes involving:
Our attorneys combine trademark law expertise with contract interpretation to resolve these conflicts efficiently and protect long-term brand value.
Your brand’s visual identity—its packaging, store layout, website design, or color palette—can be just as valuable as your name or logo. When competitors imitate these elements, we act to stop confusion and preserve distinctiveness.
We litigate trade dress cases involving:
We also assist clients in registering and documenting trade dress rights to strengthen future enforcement.
In today’s digital economy, infringement often begins online. We represent businesses in cases involving domain hijacking, cybersquatting, and unauthorized brand use across social media and digital platforms.
Our services include:
We combine legal experience with a deep understanding of online enforcement tools to restore control over your brand identity.
Focused, Evidence-Driven, and Business-Oriented
Successful trademark litigation demands more than knowing the law; it requires a deep understanding of your business, your market, and the value behind your brand identity. Hone Law’s Nevada trademark litigation team takes a phased, evidence-based approach to prove ownership, establish likelihood of confusion, and demonstrate real-world harm.
We build cases that align with both your legal and commercial goals, ensuring every move supports long-term brand protection and market strength.
We start with a comprehensive trademark audit before filing a lawsuit or responding to an infringement claim. This process ensures your position is both legally sound and strategically strong. We:
This early-stage verification allows us to define the scope of your rights, anticipate challenges, and lay the groundwork for a targeted enforcement or defense strategy.
Proving “likelihood of confusion” is central to trademark litigation. We conduct a detailed market analysis that blends legal and consumer insights. This includes:
This investigative phase strengthens both pre-litigation demands and courtroom presentations, allowing us to demonstrate how infringement affects your brand and confuses the marketplace.
Not every trademark dispute needs to go to court. Hone Law crafts persuasive, professional, and legally airtight cease—and—desist letters, often resolving conflicts before litigation becomes necessary. When possible, we negotiate coexistence or licensing agreements that preserve your market presence while minimizing future risk.
Our approach is always business-first: assertive enough to deter misuse but measured enough to protect your brand reputation and relationships.
We are prepared to take decisive action in federal court when negotiations fail. Our attorneys have substantial experience litigating complex trademark disputes before the U.S. District Court for the District of Nevada and beyond. We pursue all available remedies, including:
Our trial-ready approach ensures that your brand’s value and distinctiveness are presented with credibility, precision, and persuasive impact.
Financial harm in trademark cases can extend beyond immediate sales, affecting reputation, goodwill, and long-term brand equity. We collaborate with economists, valuation experts, and marketing professionals to quantify these losses. This evidence supports claims for:
By grounding your case in measurable economic impact, we help courts and opposing parties understand the real business consequences of infringement.
Many trademark disputes are resolved through mediation, settlement conferences, or structured licensing agreements. However, when a trial becomes unavoidable, we present a cohesive narrative supported by expert testimony, clear exhibits, and compelling argument. Our goal is not only to win the case, but to reinforce your brand’s market strength and ensure lasting protection for your intellectual property.
Protecting Brand Equity, Reputation, and Consumer Trust
For business and brand owners, trademark infringement is more than a legal issue — it threatens the core of your company’s identity. Infringement can dilute your market presence, confuse loyal customers, and diminish long-term goodwill. Hone Law acts swiftly to contain damage and restore control over your brand narrative.
We help clients:
Every infringement case we handle is guided by one objective: protecting your brand’s integrity and commercial power.
Legal Precision. Market Insight. Proven Results.
Trademark litigation lives where law meets commerce. At Hone Law, we bring both perspectives together — pairing intellectual property expertise with a sophisticated understanding of brand management and market dynamics. Our attorneys deliver practical, business-centered advocacy that aligns with your growth goals and competitive realities.
Clients choose Hone Law because:
Whether you’re enforcing a well-established mark or defending against an overreaching claim, Hone Law provides the clarity, control, and strategic focus your brand deserves.
Proactive Strategies for Brand Protection
In today’s competitive marketplace, preventing trademark disputes is just as critical as winning them. Every business decision, from launching a new product to expanding into a new market, carries potential trademark risks.
We work closely with business owners, marketing teams, and in-house counsel to anticipate risks and implement safeguards that minimize exposure to infringement claims and conflicts. Our services include:
In addition, we advise on rebranding initiatives, product launches, and domain acquisitions to ensure new ventures build upon a secure legal foundation. Our goal is to help clients avoid disputes before they arise – safeguarding brand value, consumer trust, and competitive position.
Don’t wait to act if your brand identity has been copied, diluted, or misused. Hone Law’s trademark litigation team is ready to assess your case, explain your options, and take immediate steps to protect your business.
Call us today at 702-608-3720 or complete our online form to schedule a confidential consultation. Let Hone Law help you defend your brand and secure the value it represents.